“The goal of MADE 4 YOU is to demonstrate and communicate design as a strategic and holistic way of finding and creating sustainable and successful solutions and experiences, and to convey at the same time that design as a cross-disciplinary profession requires a new level of public and private commitment, from education to politics and the economy. We also want to encourage people—first and foremost creative talents—to become a part of this already global movement: Design for Change.” Hartmut Esslinger, Founder of frog design
This exhibition catalogue surveys more than 80 exemplary design by renowned studios and corporations from Europe, USA and Asia as well as by young design talents who point out future-oriented social ecological and cultural innovations, structured into six areas of everyday life: Mobility, Digital Convergence, Life & Fun, Life & Work, Health and Survival.
Published for the exhibition of the same title (06.06.-07.10.2012).
Edited by Christoph Thun-Hohenstein, Hartmut Esslinger and Thomas Geisler. With multidisciplinary text contributions by Friedrich von Borries, Hartmut Esslinger, Thomas Geisler, Barry M. Katz, Sonia Laszlo, Jeremy Myerson, Katarina V. Posch, Hans Prihoda, Katja Schechtner, Caroline Seifert and Christoph Thun-Hohenstein, as well as by the Institute of Design Research Vienna and the Institute for Entrepreneurship and Innovation of the Vienna University of Economics and Business.
21,2 x 29 cm, paperback
MAK Vienna / Verlag für moderne Kunst Nürnberg 2012