SAGMEISTER & WALSH: Beauty

Stefan Sagmeister and Jessica Walsh see beauty as the quantum of humanity that makes our lives better.

For centuries, art and design have strived for beauty. Then ornament became a crime – and function took over. After an exuberant beauty “orgy” in the 19th century, Adolf Loos in Vienna declared ornamentation a crime. A good 100 years later, Stefan Sagmeister and Jessica Walsh invite you to rediscover the beauty.

It's time for a beauty renaissance!
Sagmeister and Walsh define beauty as a key concept for shaping the future. They shed light on the role of beauty in different eras and cultures. They show that beauty is not in the eye of the beholder, but that different people have very similar perceptions of beauty. And they prove that beauty has the potential to change people and their behavior, even their feelings.

Beauty can transform us. It can change how we feel and how we behave.
The two design stars also provide insight into their very personal archive of beauty: art and graphic design, architecture and crafts that inspire and delight them both.

Published on the occasion of the exhibition of the same name ' SAGMEISTER & WALSH: Beauty ' at the MAK,
Wed, October 24th, 2018–Sun, March 31st, 2019.
An exhibition by the MAK, Vienna, and the Museum of Applied Arts, Frankfurt am Main

Design and equipment
Sagmeister & Walsh: Beauty
Beauty = Truth / Beauty = Function
Beauty as a key concept for shaping the future
284 pages with 377 colored illustrations
Format 17.1 x 24.1 cm
Thread-stitched eight-page brochure with a free spine in lay-flat binding (guarantees perfect opening).
Three-page, shiny silver book cut, behind which a double message is hidden that can be deciphered by fanning it out.
The cover has a soft touch matt film lamination and is partially finished with a UV varnish. The elegant protective slipcase is also laminated with matt foil and is embossed.
Complete beauty for the eyes and hands!
German edition
ISBN 978-3-87439-922-7